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Dogma is an artistic and high-tech brand designed to satisfy the most demanding sports lovers on the planet. Our philosophy comes from the belief that socks should be functional with the maximum performance characteristics, and as well creatively designed so that you never wish to take them off.

Our goal is to produce high-quality products with technical details and a creative twist so you can enjoy both functional and visual qualities. Basically, we want them to look good without sacrificing any functionality.

Here at Dogma, we dedicated our time to make a regular product an amazing product. Socks have been underestimated for a long time, but we want to show that such a small product has a big powerful role in enhancing athletes performance. We appreciate aesthetics and function and want to make the best of it.

Being environmentally conscious and friendly, it is important to us that we don’t make any damage to the planet. Our packaging is made of recycled materials and socks produced with ecologically certified materials. Dogma products are designed, produced, packed with love in a small, picturesque, medieval city of Samobor, Croatia. Everything is done in-house in a socks factory with 28 years of experience and love for socks.

For transferring Dogma idea into a real thing, founder Morena was lucky enough to have had few important preconditions in her life. A good friend, a socks factory and the Olympics. One late night conversation with a friend while she trained for her first Winter Olympics in Sochi, made her persuade her family who owned a socks factory to let her start her own brand of athletic socks. She combined her high college education, socks production know-how, rich sports expertise, Olympic experience and love for design into a unique product. Now, the world is richer for a sock that can really step-up your training game.

….and that’s how Dogma was born….

2015-The Speedy Cheetah

In 2015 Dogma introduced running category with the first running model: The Speedy Cheetah.
  This year also marks the beginning of cooperations with sports associations and custom productions of Dogma socks.

2014-Dogma enters the market with Snow socks category

Morena represented Croatia as a first Croatian snowboard Olympian in 2014 Sochi Olympics.
  After the Olympic debut, Morena appeared in many interviews and TV shows where her story about Dogma socks gained a lot of public attention and approval.
  By the end of the year, first ski and snowboard models Snow Eater and Fluffy Feet entered the market.

This Website was co-financed by the technical assistance instruments of the Operational Program "Konkurentnost i kohezija" of the European Regional Development Fund. Find out more...