Dogma Founder Morena was a professional snowboarder and was training for her first Olympics when her coach initiated the idea that Morena should make custom snowboard socks for their Olympic debut.
  Morena liked the first idea, but then did a research and decided she should commercialise these socks since nobody in Croatian market had anything similar made and produced in Croatia. She developed the name Dogma, designed first products and produced them in their family socks company in Samobor, Croatia.